As the lead designer at Stephanie Johnson, my process started with comparing future trends in fashion, accessories and home with past sales to create a materials and finish story that would be easily crossed merchandised. It is important to retailers that carry Stephanie Johnson products that the line have the availability to mix and match. The 2017 A/W line showcases thoughtfully curated prints, colors and materials that can pair across collections creating multiple options for merchandised stories. Multiple rounds of material swatches were sourced from China and implemented in the line. In addition, I designed a train case bag that debuted this season.
I worked closely with a freelance designer to update our zipper pulls from fabric pulls to custom metal Stephanie Johnson pulls. This was an important step in elevating the value of the line and was also most cost effective. A/W 2017 also debuted the use of YKK zippers as an added selling point.