Project Contributions:

Color • Treatment Application • Print Art Direction • Trend Research

Color planning for Planetbox balances broad age appeal with seasonal freshness. With a customer base that spans children ages 4-12, color and print usage must accommodate a wide range of tastes. The strategy also considers the coordination between softline accessories and hardgoods to create cohesive sets. To maintain freshness while managing inventory, Planetbox undergoes a color refresh every other year—retaining core brand colors while introducing new trend colors.