Project Contributions:
Color • Treatment Application • Trend Research
Wine trends lean toward heritage and classic aesthetics, so we explore new treatments, metal finishes, and updated neutrals to refresh our core wine assortment while maintaining a timeless feel. For seasonal or more accessibly priced products, we incorporate trend-forward colors alongside neutrals to create a dynamic and appealing range. I work closely with our manufacturing partners to ensure that color and finish applications align with brand standards across all product tiers.