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Jane Novotny

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Rabbit Color Refresh

Project Contributions:

Color • Treatment Application • Trend Research

Wine trends lean toward heritage and classic aesthetics, so we explore new treatments, metal finishes, and updated neutrals to refresh our core wine assortment while maintaining a timeless feel. For seasonal or more accessibly priced products, we incorporate trend-forward colors alongside neutrals to create a dynamic and appealing range. I work closely with our manufacturing partners to ensure that color and finish applications align with brand standards across all product tiers.

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