Project Contributions:

Presentation and Render Art Direction • Product Assortment and Design Direction • Color • Treatment Application • Trend Research

This presentation for the Starbucks Asia Pacific region was a collaborative effort between myself, industrial designers, CMF designers, and the sales team. Based on in-depth trend research focused on regional beverageware preferences, I led the product assortment planning and provided design direction to the industrial design team. I developed the color palette, assigned render direction, and specified presentation color per slide and treatment per item to ensure a cohesive and trend-driven collection aligned with regional market needs.