The freezable cocktail is a new product that allows you to make a frozen drink without a blender. You just prepare the contents of your frozen drink in the silicone carafe, freeze it, and then easily squeeze to make the contents pourable. The product has a coozie to help protect your hands from the cold.
Rabbit products are traditionally for everyday use and this is one of the first ever products in the line that is seasonal and designed for warm weather. With that, I chose a color pallet that combined new seasonal colors with existing core colors. It was important to protect brand identity while carving out space for a product that was more playful and fresh. I worked with engineering and our factory in color matching all of the components, as well ensuring that the artwork on the die line was correctly executed.